I believe people can tell when content is written at them instead of for them. That’s why I focus on creating communication that feels human, clear, and even funny when there's a chance :)

My approach to content starts with empathy and attention. Every post, update, or message is a chance to explain things better, reduce friction, and have a conversation rather than just impact viewers.

I write, design, and communicate with one goal in mind: creating relations that connects and builds communities you want to be a part of.

Epictellers Entertainment is an indie game studio from Barcelona developing Starfinder: Afterlight. I led content and community communication across Social Media (Instagram, Bluesky, X, YouTube, LinkedIn), Steam, Discord, and Kickstarter, making sure players and backers always felt informed and engaged.

The Kickstarter campaign was tough but highly rewarding. Maintaining communication during this high-stakes month required maximum anticipation and keeping all the ends tied together through the chaos.

After the campaign, the main challenge was keeping the community alive during long periods with little news or content. I tackled this with small, fun interactions, repurposing content, rescuing long forgotten assets, organizing fan art challenges, and being present across every platform, assuring the community felt seen and involved throughout development.

Legit.Health is an award-winning health tech company that has developed a medical device for diagnosing multiple dermatological conditions.

I owned the content creation strategy end to end, from concept to execution, including social media, product decks, and supporting communication materials. I also helped elevate and refine the brand’s visual identity to better align with health tech standards, ensuring a more professional, trustworthy, and coherent presence.

As part of this work, I contributed to defining the visual direction for their collaboration with Quantificare, helping align both brands within the same industry while maintaining clarity and consistency.

Working with medical and scientific content comes with a high level of responsibility, requiring close collaboration with healthcare experts to ensure accuracy, clarity, and faithful communication across all materials.

Design & Video

• Figma
• Canva
• Photoshop
• CapCut

Web & CMS

• WordPress
• Elementor
• Divi
• Power Pages

Community & Social

• Steam
• Discord
  
• Kickstarter
  
• Facebook Business Manager
• Hootsuite
• Metricool

SEO & Planning

• Yoast SEO
• Google Keyword Planner

E-learning

• LearnWorlds
• Articulate 360

Collaboration & Workflow

• Notion
  
• Microsoft Office
• Google Workspace

CosmoWriting is a personal project fully stained by my personal humor and visions about the digital marketing world.

In retro style 😎.

In Citysem, I explored diverse corporative styles for local businesses that expanded my usual palette. I had a lot of fun designing for them.

Yohana Recio, a Spanish writer, is also a brand that smells like a freshly opened book, for those who cannot stop reading.

If you liked my work and think we can work together send me a message:

💌 anaacriadom@gmail.com